Cookie Policy

Last updated: 16 October 2026

Cookies are small text files stored on your device when you visit a website. This policy explains which cookies quiroads.com uses and how you can control them.

1. Strictly necessary cookies

These are needed for the website to work and do not require consent.

  • NEXT_LOCALE (QuiroAds): remembers your language (English or Spanish). Session cookie.
  • qa_region (QuiroAds): records whether your country requires us to ask for consent. 30 days.
  • qa_consent (QuiroAds, stored in your browser’s local storage): remembers your cookie choice.

2. Cookieless audience measurement

We count visits with Vercel Web Analytics, which sets no cookies and does not identify you: it only produces aggregated statistics (pages viewed, referring site, country, device type). Because it does not store or read anything on your device, it does not require consent.

3. Analytics cookies

They help us understand how visitors use the website so we can improve it. Used only with your consent.

  • _ga, _ga_* (Google Analytics 4): distinguish visitors and sessions. About 13 months.

If you do not consent, Google Analytics runs in Consent Mode: it sets no cookies and only sends Google cookieless signals (for example, that a page was viewed), which Google uses in aggregate to estimate statistics.

4. Advertising cookies

They measure the results of our ads and let us show relevant ads on other platforms. Used only with your consent: the Meta and OpenAI pixels are not loaded at all until you accept.

  • _fbp (Meta Pixel): measures Facebook and Instagram ad campaigns. 3 months.
  • __obref, __oppref (OpenAI): attribute visits that come from ChatGPT ads. Set by OpenAI. Up to 1 year.

5. Third-party content

Embedded videos (Vimeo, YouTube) and the booking widget (QuiroHiro) may set their own cookies when loaded. Their use is governed by those providers’ own policies.

6. How to change your choice

You can change or withdraw your consent at any time with the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings. Blocking analytics or advertising cookies will not stop the website from working. You can also opt out of Google Analytics with Google’s browser add-on and manage ad preferences in your Meta account settings.

If you have questions about this policy, write to ajustame@quiroads.com.