How Aciem Quiropráctica Acquired 150 New Patients and Hit 3x ROI in Their First 3 Months
About Aciem Quiropráctica
Jorge and Miguel founded Aciem Quiropráctica in Alcorcón, a residential city just outside Madrid with no established chiropractic presence. Fresh out of university, they signed their lease and hit an immediate wall: the pandemic. The doors stayed shut before they'd seen their first patient.
The challenge
Jorge and Miguel knew how to treat patients. What they didn't know was how to reach them. They had no brand presence, no social media following, and no system to build trust with a local population that, for the most part, had never seen a chiropractor. Opening a clinic in a city that didn't know chiropractic existed meant starting from scratch, in every sense.
What we did
An awareness campaign built for a cold audience
We started by targeting their local demographic with educational content about chiropractic, not promotional ads, but content that explained what chiropractic was and why it mattered for their daily life. The goal at this stage was simple: get Alcorcón to know Aciem existed.
Content filmed at the clinic
We went to their clinic, filmed them working with patients, and produced dynamic video ads that showed the real experience of care. For a city that had never seen a chiropractor, seeing one in action was more convincing than any copy we could write.
An offer too good to ignore
Once awareness was built, we designed a first-visit offer that removed every barrier to trying chiropractic for the first time. Price, trust, uncertainty, each one addressed directly in the ad creative and landing page.
Automated patient follow-up
Every lead that came in was automatically entered into a follow-up sequence: online booking calendar, upfront payment, and WhatsApp appointment reminders, all running without anyone at the front desk having to manage it manually.
Results achieved
- 150 new patients in 3 months: generating 3x return on ad spend from the very first campaign.
- #1 chiropractic clinic in Alcorcón on Google: the ad activity built enough local authority that organic search followed.
- Profitable from year one: every single month for the 4 years since, the paid strategy has been in the green.
- Fully automated patient intake: online booking, payment, and WhatsApp reminders running without staff involvement.
“In just 3 months, we achieved the equivalent of our 2nd-year projections. What would have taken 2 years, we reached in 3 months.”
— Jorge, Co-Founder of Aciem Quiropráctica
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